Currently I am developing a website for a client that opeartes a small Finance company in addition to his his full time job at Nordic Energy. I spoke to him on the phone the other day, and he asked me to assess the Nordic website because it did not rankfor keywords, or keyphrases in regards to thier competition. Furthermore, Nordic had just been contacted by a company that promised ranking, but for a substantial fee.
Here’s the letter I wrote:
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Rick:
There are some obvious problems with the Nordic website in regards to why it does not rank as Exelon does. I would advise not spending allot of money with some company that will make promises to address some of the simple problems I have noticed. First off, if you go to the Explorer Tool Bar (when you are at your website), and click ‘view’, the ’source’, you will see the ‘Source Code’ for your website. Notice your ‘Title Tag’ looks like this <title>Nordic Energy Home</title> that tag should have keywords in it, not just the name of your website. Look at Exelon’s ‘Title Tag’ , <title>Exelon | Natural Gas – Illinois</title>. Now if you plug in the phrase ‘Natural Gas Illinois’ in Google, you see their Web site. Furthermore, Exelon has a page for Natural Gas Ohio, all they did was duplicate the Illinois page, and change the Title Tag to <title>Exelon | Natural Gas – Ohio</title>, and they rank for the phrase, ‘Natural Gas Ohio’. Simple? Yes, but there is a little more to it.
Your website does not have a Description and Keywords Meta Tag in the Source Code for the Search Engines to read and rank your website. These are fundamental elements of a website, it is curious why they are not included in the Nordic website. Also, you should redo the Content on your first page. You have to let the Search Engines know what exactly your business is all about. Also, the Content should contain researched ‘Keywords’, and ‘Key Phrases’ that relate to your business. I would suggest you read my page on SEO Learning, it pretty much explains how this works. There are other simple, free, things you could do to improve your website visibility, perhaps we could discuss sometime.
In regards to results, let me point out some of my successes, done by myself on a ‘part time’ basis.
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CheapWebDesignInElgin.com – My site is one year old (which is young) and I rank Number 1, or on the first page of all major Search Engines for any combination of the key phrase ‘Elgin Web Design’, ‘Web Design in Elgin’, etc . Also, combinations of ‘Cheap Web Design’, I rank well also. With the phrase ‘Cheap Webdesign’, I rank 5th out of 11,000,000 entries at Google. Also, bear in mind that ‘Web Design’ is a very competitive search phrase.
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Orchard Group Builders and Kane County Remodeling.com – I made both of those websites for the same person. Within 2 weeks, I had them ranked number 1 for key phrases ‘Kane County Remodeling’, ‘Kane County Bath Remodeling’, etc.
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Upside Down 8020 Mortgage.com – This website has been online for only a month and he is ranking well for key phrases ‘8020 Mortgage’, ‘Upside Down Mortgage’, and more.
If you want, I could come to your office, and explain some of this more in detail. I would require that you pay me for the price of gas, tolls, and $20 for my time.
Regards,
Scott
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As you can see, I noticed simple problems with a formidable website. In keeping with good business practice, I have forwarned Nordic to ’steer clear’ of the sharks, because they’re out there. They’ll take the money and run, that’s why if you go wth CheapWedDesigninElgin.com, you get good honest work, and results at an afforable price. Hope all is well with everyone.
